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Customer Acquisition Cost (CAC) Calculator
Estimate the average acquisition spend per new customer over a period where your costs and customer count align.
Acquisition cost per customer
$100.00
Total acquisition spend
$5,000.00
New customers acquired
50
Marketing share of spend
80%
Formula and assumptions
Customer acquisition cost = (marketing spend + sales costs) ÷ new customers acquired.
Planning estimate only. Results depend on the values and assumptions entered and are not accounting, tax, legal, or financial advice.
Frequently Asked Questions
Include the marketing and sales costs you want to attribute to acquiring customers. Use the same measurement period for costs and customer count.