Does this include every cost of selling a product?

No. Add all relevant per-unit costs to the product and shipping inputs. Advertising, returns, storage, and other overhead are not included unless reflected in your costs.

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Product Pricing Calculator

Estimate a selling price that accounts for per-unit costs, fixed transaction fees, percentage fees, and your target margin.

Product cost per unit ($)Shipping and packaging per unit ($)Fixed transaction fee per sale ($)Selling fee (% of price)Target profit margin (%)

Recommended selling price

$45.22

Estimated profit per sale

$13.57

Total per-sale costs

$30.30

Percentage selling fee

$1.36

Formula and assumptions

Target price = (unit cost + shipping + fixed fee) ÷ (1 − percentage fee − target margin).

Planning estimate only. Results depend on the values and assumptions entered and are not accounting, tax, legal, or financial advice.

Frequently Asked Questions

Percentage selling fees rise with the price, so they are included in the denominator. Fixed per-sale fees are added to unit costs.